The John Molson Marketing Association is a not-for-profit, student-run subsidiary (Concordia University, Montreal) that aims to provide students in the Marketing discipline with opportunities for academic and professional growth.
As Content Creator (May 2019 - April 2020), I was responsible for the branding and marketing of various initiatives, including conferences, workshops, and recruitment opportunities.
ABOUT RECRUITMENT - Every year, the JMMA team is turned over to a new group of students. Inspired by Pantone, the 2020-2021 recruitment campaign reinforced the subsidiary's central pillar of creativity.
