The John Molson Marketing Association is a not-for-profit, student-run subsidiary (Concordia University, Montreal) that aims to provide students in the Marketing discipline with opportunities for academic and professional growth.
As Content Creator (May 2019 - April 2020), I was responsible for the branding and marketing of various initiatives, including conferences, workshops, and recruitment opportunities.
ABOUT CMC: MIRAGE - the 2020 instalment of JMMA's flagship annual event was centred around the field of experiential marketing, and featured speakers and hosts from some of the industry's leading companies, including Just For Laughs, Cirque du Soleil, SidLee, Pix Mob, REBL House, Cheria Xperiental, and Mid-Day Squares.
